Most problems are caused by misunderstanding or a lack of understanding. Problems take up a huge chunk of a leader’s time, but what if there was a way to eliminate those problems?
There is a way, and it starts with your website. Most frustrations from parents come from lack of information on your website or old information on your website. If your site still has graduation information or end of year announcements on it, it doesn’t breed a lot of parent confidence in your school. If things are hard or impossible to find, frustration mounts.
The solution is simple. Make your website a one-stop-shop of information that serves as the hub of customer service. Find out what parents and teachers need to see on the site and make it quick and easy to find.
Use negative comments from Facebook and frustrated parents phone calls as feedback for what needs to be added to your site. Everything can be used to strengthen your communication, and great leaders don’t avoid frustration. They leverage it to make their communication better.
A school’s website says everything about the school’s commitment to kids, organization, leadership, and customer service. How can you strengthen your website in order to simultaneously build confidence and eliminate problems?
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